The Internet is a limitless storehouse of information. And with search engines results that can be obtained is inexhaustible. However, is data gathered relevant and credible? The success of a marketing campaign is in obtaining information appropriate to business requirements. A B2B (business to business) database needs to be segmented and classified in order to provide relevant contacts based on business requirements. To leverage your position in a competitive world of marketing, you need to obtain not just a business directory but a drive, directed and dynamic database.